If you can make a good lager, you can make any beer.
Budweiser has a perception problem of being seen as a well-crafted beer in the eyes of beer drinkers. However, the lager style of beer is the hardest beer to brew in the world. Like any global beer brand, Bud is brewed in multiple facilities around the world, making consistency — or at least the consistency drinkers would expect out of a Budweiser — even trickier.
To solve this problem, we shine a light on the grueling process of making the world's most consistent lager. One of the ways that Anheuser-Busch keeps their brewers on their toes is to have them compete against each other — and we turned that competition into a full-length feature film.
King Of Beers is a never-before-seen look at the rigorous standards and intense competition that characterizes the brewing of the world’s most iconic American Lager.
View Trailer below, full film on itunes
