NBC came to us with a challenge, how can we make Winter Olympics more relatable to the people of America, how can we make sure America stands behind the athletics as they compete at the Winter Olympics in PyeongChang 2018.
We wanted to inspire America to bring out their best during the Olympic Games. To forgo our divide for once, to unite and celebrate our athletes who epitomize the values of what we hold dear. To Tune in and witness the best of what we can become and put the BEST OF U.S. on display at home.
We do that by shining a light on the stories that pinpoint the best of American values. The best of U.S. Sacrifice, the best of U.S. are selfless, The best of U.S. don’t stay down, The best of U.S. don’t believe in ceilings, and the best of U.S. dedicate our lives to a dream.
Beyond the 5 super bowl commercials, we created a massive PR/social campaign a week leading up to the big game. In the end, the #bestofus became the most used hashtag among all brands during the Olympics and also garners more than 1.2 Billion impressions.
The campaign was awarded an Emmy - Winner for Outstanding Sports Promotional Announcement: XXIII Olympic Winter Games: Best of U.S. (NBC)